VIDEO PRODUCTION STYLE GUIDE
You have a brand positioning, new logo, a style guide… and endless opportunity. Now, do you have a strategic plan for your video marketing?
94% of marketers agree that videos have helped increase user understanding of their product or service (wyzowl.com). Although, 62% of consumers have a negative perception of a brand that publishes a video that isn’t up to par.
At Kontent Films we have a proven history of collaborating to strategize and produce high quality videos that tell brand stories across all distribution platforms.
Our experience includes integrating brands into sports sponsorships, entertainment properties and onsite event locations. We use real people documentary, narrative storytelling, high end graphics, and celebrity drafting (Robert Redford, Brad Pitt, Morgan Freeman, Sting to name a few) to best tell our client’s stories.
ANIMATED VIDEOS
The content is created using motion graphics and animation by designers.
Good for – training, technical information, advice.
Advantages – low cost (depending on animation style), easily adjusted.
ZOOM-REMOTE INTERVIEWS
The content is captured by setting up subjects remotely and capturing their message or interview on the computer.
Good for - Internal communications, straightforward business to business messaging.
Advantages – simple, clear, fast turnaround, lower cost
DOCUMENTARY STYLE VIDEOS
A fuller crew is sent out to capture a narrative, including interviews, product shots, and a richer selection of footage enabling a story (or number of stories) to be assembled.
Good for – Product stories, sponsorship stories, and longer-form branded content
Advantages – Enables a longer and more compelling narrative with more impressive footage.
CONSUMER COMMERCIALS
Depending on purpose, customer facing content might involve scripted and boarded shots with a specially equipped crew and equipment, plus actors, locations and / or studios.
Good for – TV and internet advertising
Advantages – Slick, emotionally powerful, high- fidelity, showing HCL product to best advantage.
TO-CAMERA INTERVIEWS
A nimble film crew is sent out to capture the subject on location and usually will obtain additional footage of the environment, enabling cutaways and supporting shots.
Good for – Customer stories
Advantages – Higher production values, greater emotional connection, and context with the subject, capture of b-roll and supporting footage
BRANDED ENTERTAINMENT
A nimble film crew is sent out to capture the subject on location and usually will obtain additional footage of the environment, enabling cutaways and supporting shots.
Good for – Sponsorship integration
Advantages – Higher production values, greater emotional connection, and context with the subject, capture of b-roll and supporting footage