Kontent supercharges
branded communications for
the Digital+ Economy.
You have a brand positioning, new logo, a style guide… and endless opportunity. Now, do you have a strategic plan for your video marketing?
94% of marketers agree that videos have helped increase user understanding of their product or service (wyzowl.com). Although, 62% of consumers have a negative perception of a brand that publishes a video that isn’t up to par.
At Kontent Films we have a proven history of collaborating to strategize and produce high quality videos that tell brand stories across all distribution platforms.
Our experience includes integrating brands into sports sponsorships, entertainment properties and onsite event locations. We use real people documentary, narrative storytelling, high end graphics, and celebrity drafting (Robert Redford, Brad Pitt, Morgan Freeman, Sting to name a few) to best tell our client’s stories.
FACEBOOK | Customer Stories
Building a campaign around your customers’ stories is an authentic way to ‘brag’ a bit about the success you brought them. The Facebook Heroes campaign showcased a variety of companies and organizations working with Facebook’s small business ad platform. Muttville, a rescue home for senior dogs, is one of our favorites.
FACEBOOK | Partner Summit Campaign
Tapping into ‘pop culture’ is a great way to have some fun and show another side of your team members, not to mention capture the attention of your live event audience. This concept was an entertaining way to demonstrate the integral relationship Facebook team leaders have with their partners.
UBER | Xenon Project Internal Video
Sharing company projects and initiatives is a great way to nurture employee pride and devotion. For Uber we helped highlight their Advanced Technologies Group (ATG), and self-driving car technology program. Showcasing an insanely smart and dedicated team of engineers, designers and manufacturing experts who welcomed fellow Uber employees behind the scenes and out on the test track to be part in Uber’s vision of the future.
GENENTECH | Recruitment Video
A recruitment video just might be the ultimate brand video - success is convincing the smartest to join your company. Does this differ from a… consumer? For Genentech’s yearly recruitment campaign it was an opportunity to tell a ‘category leading’ company story - Genentech started the bio-tech industry! And today is still the category leader, proven through the list of achievements and successes.
FORD | TV Show Brand Integrations
Product integration is successful when authentic to the storyline. If not, why do the deal? For Ford's America Idol integrations, we created a story that paired the Idols up with social influencers to create unique content to be featured weekly in the TV show. Ford models became necessary characters in the storylines - the Idols had to travel to locations scattered around LA offering situations to demonstrate product features for a variety of Ford models.
JUNIPER NETWORKS | Brand Documentary
For Juniper Networks’ partnership with the World Robot Olympiad we created a documentary film following the young contestants journey to the championship. To deliver on Juniper’s commitment to encourage the next generation of robotic inventors, the film grew into an expansive education package made available to educators on PBS.
POLY | Brand Anthem
Merger, refreshing brand repositioning, kicking off a startup, a brand anthem video will add a visceral layer to humanize your branding assets. When communication tech giants Plantronics and Polycom merged to become POLY we created a brand anthem video showing the combined power of Poly’s new conferencing technology, enabling users to seamlessly connect face-to-face across the globe.
MECHANICS BANK | Customer Testimonials
According to Big Commerce, 72% of consumers say positive testimonials and reviews increase their trust in a business. Who has good things to say about their bank? Mechanics Bank customer do! We recognized ‘brand storytelling gold’ and gathered them together to star in a sprawling brand campaign - print, radio and video. The impact of ‘Customer Stories’ is undeniable, but... they have to connect as true and authentic to be believable. We know how to get the best out of real people on camera.