MYOVANT SCIENCES

Men with Prostate Cancer find support.

1 in 8 men will be diagnosed with prostate cancer in his lifetime. That’s a concerning statistic. Myovant Sciences, a pharmaceutical company with a focus on reproductive diseases, came to Kontent with an audacious challenge – create a series of videos that will encourage men to break their silence and resistance to seek support in dealing with their illness. Two things men don’t talk about - their feelings and their health. We needed to keep this effort authentic and not a product endorsement. Kontent took the lead. Starting with research, then interviewing men, we developed the series story guide that was our production bible. 

INFORMATIONAL FILM AND SOCIAL CAMPAIGN

Campaign Hero Video: Nine men with Prostate Cancer in conversation.

Youtube Campaign Teaser

Social Theme 2: Black Men with Prostate Cancer

Social Theme 1: Addressing Shame and Stigma

Social Theme 3: Gay Men with Prostate Cancer