FORD FOCUS
American Idols Go Social
For Ford's America Idol integrations, the Idols were paired up with social influencers to create unique content to be featured during the American Idol broadcast. We worked with Ford’s agency, GTB Branded Content Group, to create and produce a series of creative partnerships between the Idols and some very popular influencers and creators like Zach King, Shonduras, and Tristan Eaton to produce a series of in-show interstitials.
TV SHOW BRAND INTEGRATIONS
SNAPCHAT SAFARI | Shonduras
FOCUS POCUS | Zach King
FOCUS FOOTBALL | American Idols
MUSIC MASHUP | Tristan Eaton
