The Whole Foods Market 'Authentic Food Artisans Seal' marks organic products painstakingly crafted in small batches using traditional methods and the finest ingredients. We launched the program with a series of 'handcrafted' print ads and radio spots featuring stories about the artisan producers.
Format: Print, Radio, In-store video
'The Whole Story' follows Whole Foods Market founder John Mackey journey to becoming the premier organic food market in the world. The film was used for recruitment and new employee orientation presentations.
Format: Presentation Video