Transamerica Mutual Funds | Be An Investor

‘Be an investor’ is a campaign filled with all the pride and optimism of crossing over into a world that was out of reach for many. Transamerica was welcoming the emerging investor by offering a low minimum investment of $50 a month. We created a campaign celebrating the everyman and every woman's desire to provide for their families future. Looking to create a slightly polished reality feel to heighten the narrative, we enlisted director/fashion photographer Albert Watson to apply his black and white signature look to the campaign. 

FORMAT | TV and Print Campaign



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