WE TRANSLATE BRAND STRATEGY AND POSiTIONING INTO MOVING IMAGES THAT RESONATE AND CONNECT WITH YOUR AUDIENCE.
PLANTRONICs | yourwayware
PLANTRONICS | BRAND LOOKBOOK
PROJECT: Introduction for a new line of Plantronics products targeted to the 'virtual' work force.
STYLE: To evoke a sense of calm and solitude for the hectic mobile worker we created a world of warm, rich earth tones bathed in natural light. Clean, sleek and minimal styling conveyed the freedom of the hands-free and conference room-free lifestyle, and the products that help make it happen.
THE NORTH FACE | NEVER STOP EXPLORING
THE NORTH FACE | BRAND LOOKBOOK
PROJECT: Introducing exploration gear for the feet. The North Face, in their own words, wanted to "come down from the mountain" – offer explorers and weekend adventures more accessible products. We created all the marketing materials for the product line launch that included footwear and apparel for trail running and adventure sports.
STYLE: To translate The North Face expedition heritage of extreme and remote places to trail running, we styled a campaign that featured TNF athletes in big expansive, remote landscapes.
BENCHMADE | BRAND LAUNCH
BENCHMADE MODERN | BRAND LOOKBOOK
PROJECT: Brand personality video as a reflection of the Founder's personality: irreverent, disruptive, and fun. His mantra? It's time to rethink how you shop for a sofa. It doesn’t have to suck. Au contraire: It should be easy, simple, and made to order.
STYLE: We embrace contradictions and express them in a cohesive way. In the case of BenchMade Modern: a mash up of skater punk mentality meets midcentury modern elegance meets on-demand production expectations.
TRANSAMERICA | BE AN INVESTOR
TRANSAMERICA | BRAND LOOKBOOK
PROJECT: ‘Be an investor’ is a campaign filled with all the pride and optimism of crossing over into a world that was out of reach for many. Transamerica was welcoming the emerging investor by offering a low minimum investment of $50 a month.
STYLE: To heighten the everyman narrative, we designed a glossy black and white visual style to present real people in a heroic manner. The tone was hopeful, optimistic, inclusive, with a touch of cinematic style to be aspirational.
FORD | AMERICAN IDOL
FORD AMERICAN IDOL | BRAND LOOKBOOK
PROJECT: For Ford's sponsorship of American Idol, we created story-lines, sourced talent and supervised production for four seasons of in-show videos starring the American Idol cast.
STYLE: Storylines and styling that allows the Idols to be themselves and encourage their individual personalities to shine. Visual vibe is bright, natural light. Tone is active and energetic. Wardrobe: contemporary, comfortable, styled to fit each personality.