A lot can happen during dinner – peace treaties negotiated, art movements set in motion, inventions invented, even a tall tale or two made up. Stouffer's realizes the social value of the family dinner and they are dedicated to helping busy moms do just that. Not an easy task. We created 'During Dinner’ a transmedia program that inspire families to make the most out of their time together at the table. We gave moms some simple tools like 'conversation starters' to help get things started and sent out a call for videos showing what families all over American do during their dinners.
FORMAT: Web Series, Website, TV, Print, TV Network / show integration, Contest, Syndication Plan