Authnetic Bavarian Beer

Spaten was looking for a better way to position themselves as the authentic German beer. We did a little research and discovered they are the original Oktoberfest beer...hmmm. We brewed up a campaign telling the brand's story through a series of illustrations painted by a Bavarian folk artist, on wood harvested in the mountains near his home. Authentic? Yes.

FORMAT: Bus Shelters, Radio