Sierra Mist | Funny Breaks
Sierra Mist wants you take take a break...a funny break. The Sierra Mist Creative Lab was developed to give young comedic talent a shot at being noticed. The Lab was designed to be a re-generative branded content producer and mentoring program. Sierra Mist added media muscle for distribution. The Lab teamed up comedy industry pros with emerging Youtube talent to create 'humorous moments' that disrupt the boredom of everyday life–stunts, short films, animation, web series, and music.
Creative Lab content premiered at the Las Vegas Comedy Festival and Comic-Con, supported by a partnership with Funny Or Die.
FORMAT: Branded Content
ON THE BUBBLE NEWS
On The Bubble News | Sierra Mist
‘On the Bubble News’ is an animated news show produced by a group of tech-savvy community college goofballs that barely makes it on the air each week. The show connects to the Sierra Mist audience's interest in current events and the latest news. The series featured 32 episodes brodcast on the Sierra Mist Youtube channel.
FORMAT: Web Series, Website, Digital Campaign
Re-gifters Anonymous | Sierra Mist
If you're going to re-gift you better know how to do it right. Turns out Sierra Mist Cranberry Splash lovers are pros when it comes to re-gifting so we invited a few of them to share their tips and techniques for saving a few bucks during the holiday season. All they asked was we keep their identities secret. Watch and learn. You may never spend your hard earned cash on a new gift again.
FORMAT: Videos, Website, Facebook Program, Sweepstakes