Sierra Mist wants you take take a break...a funny break. We sourced young comedic talent to create a series of humorous moments that were unleashed to disrupt the boredom of everyday life – stunts, short films, songs and more. Take a funny break and watch one of our favorites, 'Free Beats', that was staged live in NYC.
FORMAT: Influencer Program, Digital Content, Syndication Plan
If you're going to re-gift you better know how to do it right. Turns out Sierra Mist Cranberry Splash lovers are pros when it comes to re-gifting so we invited a few of them to share their tips and techniques for saving a few bucks during the holiday season. All they asked was we keep their identities secret. Watch and learn. You may never spend your hard earned cash on a new gift again.
FORMAT: Videos, Website, Facebook Program, Sweepstakes
‘On the Bubble News’ is an animated news show produced by a group of tech-savvy community college goofballs that barely makes it on the air each week. The show connects to the Sierra Mist audience's interest in current events and the latest news. The series featured 32 episodes brodcast on the Sierra Mist Youtube channel.
FORMAT: Web Series, Website, Digital Campaign