SF ENVIRONMENT

SOCIAL MEDIA VIDEOS | AGENCY: MOST LIKELY TO…

When advertising agency folks at Most Likely To… asked if we thought we could create a hidden-camera production with a remote-control farting trashcan? We said, yes! And would it make people react? We said, of course. With an unassuming trash can, rigged with a wireless monster speaker, triggered by a fart sound-effects app, we captured unsuspecting park goers who threw food waste into the trash can (you’re supposed to compost, because food waste in landfills creates methane gas.) Reactions were priceless!

Did we think it would win an award? No question. (Winner: Bronze Addy)