MYOVANT SCIENCES

EDUCATIONAL SERIES | CLIENT: MYOVANT SCIENCES

1 in 8 men will be diagnosed with prostate cancer in his lifetime. That’s a concerning statistic. Myovant Sciences, a pharmaceutical company with a focus on reproductive diseases, came to Kontent with an audacious challenge – create a series of videos that will encourage men to break their silence and resistance to seek support in dealing with their illness. Two things men don’t talk about - their feelings and their health. We needed to keep this effort authentic and not a product endorsement. Kontent took the lead. Starting with research, then interviewing men, we developed the series story guide that was our production bible.