FACEBOOK GROUPS - GIRLS FTW

CAMPAIGN PROMOTION VIDEO | AGENCY: DEPT®

Facebook Groups allows users to find like-minded friends and enables them to do more together. Working to a beautiful creative from DEPT®, Kontent produced a campaign featuring three girl gamers as they use Facebook to discover and prepare for an upcoming e-sports tournament.

Each of our heroines owned a distinctive look - and all of them were fierce. We channeled female punk icons to compose the music and our art department created vividly contrasting color palettes in their spaces to add to the sense of each girl’s individualism and attitude. We cut fast and showed Facebook helping the team connect, plan and eventually triumph. Games are better with friends. But if you face this team, you better run!