1. FLOWER POWER - FASHION (Series Set Up)
Pair a pop culture author from the summer of love era with Levi’s Vintage Clothing lead designer Paul O’Neil. Together they discuss the fashion, pop culture and the counterculture movement of The Summer of Love to set up the following video series.
2. HIPPY SOUL - MUSIC
Pair a folk musician who played in a band back in the day with a young hip hop / rap musician of today who writes about current social issues. Together they create a folk rap mashup for the 50th anniversary celebration.
3. GET ON THE BUS - ART
Pair an artist who made posters and flyers with a young graffiti artist. Together they paint a wall on Haight Street for all the anniversary attendees to see. On the wall is an outline of Ken Kesey’s bus ‘Further’ for them to fill with art and slogans.
4. MOTHER KNOWS BEST - ORGANIC FOOD
Pair a food activist with a young organic farmer. Together they create a community garden in Golden Gate Park that actually feeds the community.
5. GREEN IS CLEAN - SUSTAINABILITY
Pair an environmental activist with a young sustainable architect. Together they build a monument (sculpture) to honor the movement using recycled materials. The sculpture will be on display at Hippie Hill.
6. GO WITH THE FLOW - CONSERVATION
Pair up a Hippie bike advocate with a young member of the SF Bike Coalition. Together they organize a ride in Golden Gate Park. The twist is the Hippies dress like Millennials and the Millennials like Hippies.
7. POWER TO THE PEOPLE - POLITICS
Pair a Hippie community activist with a young SF politician who is fighting for the people. Together they draft a resolution for an SF issue like affordable housing or family hunger.
8. GOING TO SAN FRANCISCO - THE CELEBRATION
Pair a photographer who covered the Hippie movement with a young photo journalist. Together they shoot the June 4th gathering of the tribes in Golden Gate Park to be posted real-time to Instagram and become a gallery show in late summer.
9. HELL NO, WE WON’T GO! - ACTIVISM
Pair a documentary director with a young advertising (marketing) creative. Together they make an ad campaign for the counterculture movement (then and now).
We will cast individuals voicing their opinions and fighting for good using whatever medium they have chosen. The pairings will compliment and contrast each other for entertaining and informative interaction.
We can include appropriate social influencers Levi’s has current relationships with, like Vince Staples.
We will use locations in and around the Haight-Ashbury neighborhood and Golden Gate Park.