The North Face 'Never Stop Exploring'
Re-brand The North Face. Wow. This was a dream assignment. The North Face was facing stiff competition from emerging brands in a rapidly growing category and needed to secure their position as the industry leader. Our new positioning – Never Stop Exploring. We launched the new tagline and positioning in grand style – The North Face Expeditions - Never Stop Exploring, a five-part TV series hosted by Sting that aired on NBC Sports.
FORMAT: Brand Positioning, TV Series, TV, Print and Outdoor Brand Campaign, In-store and Marketing Materials