News Republic | Start A Conversation
News Republic is an established mobile news app in Europe looking to expand to the US. The ethos of the brand is to encourage people to investigate both sides of the stories that shape our world, leading to constructive conversation rather than shouting and conflict. Our campaign, 'Start a conversation' is powering the US launch and investment drive. In a little more the two weeks, the campaign's brand ethos video had 500,000 plus views on YouTube, with an average view duration of 92%. We like those numbers.
FORMAT | Brand Ethos Video | Facebook Campaign