Sweat. Rinse. Repeat | Lavation Fitness Studio
LAVATION: the act or an instance of washing or cleansing
No colored rooms. No candles. No gimmicks. Just the refreshed feeling of exercise first. San Francisco's Lavation Studio has a reputation for no-nonsense, no-B.S. fitness training. The name Lavation is inspired by the backstory of the studio space, formerly a neighborhood laundry. Now, cleansing souls with the refreshing and rejuvenating motion powered by their 30 years of experience designing fitness first programs. A really good brand narrative waiting to be pulled together. I added the final touch with the theme line – 'Sweat. Rinse. Repeat.'
FORMAT: Facebook Ad Campaign, Video, In-studio Visual Program