Sierra Mist | Funny Breaks
Sierra Mist wants you take take a break...a funny break. The Sierra Mist Creative Lab was developed to give young comedic talent a shot at being noticed. The Lab was designed to be a re-generative branded content producer and mentoring program. Sierra Mist added media muscle for distribution. The Lab teamed up comedy industry pros with emerging Youtube talent to create 'humorous moments' that disrupt the boredom of everyday life–stunts, short films, animation, web series, and music.
Creative Lab content premiered at the Las Vegas Comedy Festival and Comic-Con, supported by a partnership with Funny Or Die.
FORMAT: Branded Content