Ford | Australia
Two months in Melbourne? Alright with me. My friends at GTB sent us 'downunder' to produce a campaign of twenty-two TV spots and a handful of print ads for Ford's Australian division. There, we hung out with a bunch Ford owners who welcomed us with an all-access journey into the Aussie car culture. Ok, now we get Mad Max.
FORMAT: TV, Print and Digital Campaign, In-Dealer Visual Program