To create buzz around the release of EA’s 'From Russia With Love', the first ever retro-James Bond video game, we created the fictitious Clayworth Academy, and its equally fictitious headmaster Michael Crickshaw, for a series of web films telling the story of the game’s creation. The videos were presented as a series of 'espionage lessons' engaging viewers to interact with the content via a contest. In each video Headmaster Crickshaw covers an aspect of the spy business finishing with a Q & A. True to the movie, the winner gets to interrogate a sexy Russian spy over dinner and then tour the EA secret hideout in San Francisco. Pretty cool.
FORMAT: Web series, Sweepstakes