A GOOD YEAR TO DO GOOD.
And what a year it was. We were invited to take part in addressing some of the biggest issues facing Americans today – health care, racism, reproductive rights and the plague of hate-fueled violence. From all across America, each project reaffirmed our commitment to help move us forward as a society and as one species who share the planet with so many others.
It also presented us with the strategic and creative challenges that come with the growing demand of video marketing communications. From that, we reevaluated and reassigned ‘Creative Development’ to a more fitting term of ‘Story Development.’ This perspective shift fuses strategy, creative, and distribution, into one bundle that, when time permits, results in story guides that steer the creative and production process from start to finish. Check out the videos, and BTS development work for UCSF and Myovant, that made it come to life. Since we all know there’s so much more to do, we hope to collaborate with all of you on a story guide of your own soon.
UCSF 2022 CHANCELLOR MEDAL AWARDS
UCSF 2022 Medals | Our Work Is Not Done | The Black Caucus
The UCSF Chancellor Medal Awards is a prestigious honor to receive. The award ceremony celebrates each recipient with a short film telling their life story, culminating in their achievement being recognized. For the 2022 awardees, the UCSF internal production team brought Kontent in to help shape the films storylines and design. We started by researching and interviewing each of the awardees. From there we created a ‘Series Story Guide’ that included: bios, three act structure and interview guide for on set. All designed to streamline the production and editorial process.
Research | Story Development | Editorial | Motion Design
MYOVANT SCIENCES
Myovant Sciences | Series Trailer & Youtube Ad
1 in 8 men will be diagnosed with prostate cancer in his lifetime. That’s a concerning statistic. Myovant Sciences, a pharmaceutical company with a focus on reproductive diseases, came to Kontent with an audacious challenge – create a series of videos that will encourage men to break their silence and resistance to seek support in dealing with their illness. Two things men don’t talk about - their feelings and their health. We needed to keep this effort authentic and not a product endorsement. Starting with research, then interviewing men, we developed the series story guide that was our production bible.
Research | Zoom Interviews | Story Development | Editorial | Motion Design
UNITED WE STAND
United We Stand | Summit Opening Video
America, land of the free, home of the brave… unless you are one of the many Americans living in fear because of your ethnicity, religious beliefs or sexual identity. On Thursday, September 15, 2022, President Biden hosted the United We Stand Summit at the White House to counter the destructive effects of hate-fueled violence on our democracy and public safety. Kontent was brought in to create a series of videos for the event – a summit opening anthem, narrated by Lisa Ling, and a series of four video vignettes featuring 17 ‘Uniters’ from around the country captured through Zoom interviews. Awesome… wait, we have 5 days to do this? Well, we pulled it off and met some amazing and inspiring people along the way that are working to counter this epidemic of racial hatred.
Zoom Interviews | Story Development | Editorial
FIGHT BACK FOR FREEDOM
NARAL Pro-Choice America | Donor Event Video 3:45
America is facing a constitutional crisis. The overturn of Roe is a shot across the bow from the ‘stacked’ SCOTUS. Now empowered, they have further intentions to repeal more of the personal freedoms we have fought long and hard to attain.
Refusing to fall back on their heels, NARAL - Pro Choice America came to us help them in the ‘fight back for reproductive freedom.’ For over 50 years, NARAL - Pro Choice America has been at the front of the fight to protect reproductive rights. They needed a series of videos to motivate their existing and new donors to pull out their wallets. With a very limited budget we created a donor event anthem and a handful of social videos using a montage of current news and the organization’s own footage.
Story Development | Editorial Direction | Editorial