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Love Generations


JOIN IN. SPEAK UP. ACT NOW.

The 50th Anniversary of The Summer of Love

#LoveGenerations

A Kontent Films Program 

 

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Love Generations


JOIN IN. SPEAK UP. ACT NOW.

The 50th Anniversary of The Summer of Love

#LoveGenerations

A Kontent Films Program 

 

This year marks the 50th anniversary of The Summer of Love.  
Now is a good time to remember what it was all about.

In the summer of 1967 over 100,000 young people converged in San Francisco’s Haight-Ashbury for what has become known as The Summer of Love.

They were called hippies and flower children. They were dismissed as freaks and peaceniks. 

But what they imagined together began changing the world. The music, the creativity, and the community created something incredibly special, unforgettable, and important.

It was the awakening of a generation who began focusing on the environment, on social justice and on peace. That inspiring and positive work continues today. 

We need to look at those stories again, with fresh eyes.  Now is the time.

Now more than ever America needs a good dose of The Summer of Love. 

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Come Together


Come Together


‘Love Generations’ – a video series bringing together
generations to celebrate the lasting cultural and social influences of
The Summer of Love.

What threads of influence did the counterculture have on the social, political and creative movements of today?  This series of short videos pairs up individuals of all ages to participate in The Summer of Love by exploring the current climate of activism.

Déjà vu.  America 2017 is not so different from America 1967.

Given the current political climate in America, the timing is right on. We see this as an opportunity to harness the energy of the celebration to amplify the new counterculture movement – people coming together to make their communities better.    

Each video will feature a ‘Hippie’ and a ‘Millennial’ working together on a project to commemorate the spirit of the counterculture movement.  The two of them sharing something in common like art, music or the environment or social justice, that will be the central theme for the project they take on. While working, they’ll share their stories and thoughts on the social and political climates of the past and how it relates to the present. Imbuing viewers with tips and guidance on how to be an activist in their own communities.

To help out, we’ll also call for like-minded individuals to join in the projects. Summer of Love micro flash mobs coming together to improve their communities. The new counterculture powered by social media.

The Projects

1. GET ON THE BUS - ART

A Fillmore era poster artist joins forces with a graffiti artist. Together they paint a wall on Haight Street with a messages for the masses. Ken Kesey’s bus ‘Further’ will be outlined on the wall to be filled with art and slogans. The two will discuss the powerful role images and words play in giving movements an identity. 

2. MOTHER KNOWS BEST - FOOD

An organic farmer and a young chef rehab a neglected community garden to feed the local community. Together they demonstrate composting and discuss the role food production plays in our current climate challenge. 

3. HIPPIE SOUL - MUSIC

A protest singer and a hip hop / rap musician mashup some rhymes. Together they explore the role music plays in getting the message out. Musical activism is alive and thriving.

4. GO WITH THE FLOW - ENVIRONMENT

A 60's era Environmental advocate takes a ride with an SF Bike Coalition organizer. Together they create a bike parade in Golden Gate Park to discuss and promote alternative transportation. Participants join in by dressing up as Hippies and letting their freak flag fly in the wind.

5. ALL TOGETHER NOW - EQUALITY

An equal rights activist and a young social media creative work together to create a campaign for LGBTQ acceptance. The protest march meets social media.

Casting

For the cross-generational projects, we’ll focus on young influencers in the activist community and celebrated participants from the 60’s counterculture movement.  We’ll cast Bay Area locals who are knowledgable about activism and have expertise related to the project. We'll find diverse individuals, with complementary skills, who are voicing their opinions and fighting for what is right. Pairings will reflect generations coming together. 

Brand Role

It is critical that the role your brand plays in this program is authentic and genuine. Our team at Kontent Films is staffed with experienced advertising strategists and creatives who will work with you to shape this program to fit your brand objectives. 

Distribution

Love Generations is a local SF based program. Our media plan is grassroots in nature. We invite all participants to join in and use their social reach to promote this effort. A coming together of modern tribes – posting, boosting, and sharing, all the power inherent in modern movement building. The program will have a dedicated Facebook, Instagram and Twitter feed. Program assets will be available for brands and participants.  

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Get On The Bus


Get On The Bus


Love Generations, groovy man. 

"You're either on the bus or off the bus," Ken Kesey would tell his Merry Pranksters on the great bus trip. Well, we're on the bus and we have a seat for you. 

Being San Francisco natives (and activists), we are pretty psyched about the 50th Anniversary and the potential to link it with the current happenings of today.

We invite you to join with us this summer and be a catalyst for waking the inner-activist in all generations.

Peace. Stay cool.

Ron and Mark

About Kontent Films

Kontent is a content production company based in San Francisco, where technology, social entrepreneurism, philanthropy, and the environmental justice movements can merge for positive change. Our mission blends popular culture with social consciousness to create content that connects activism to everyday living. Our hope? Transform life on this planet to a socially just, clean energy economy, that heck, just might make us happier. 

Selected Kontent Work

Take a look at some of our projects that have the same vibe as the Love Generations program. 

Redford Center Art Of Activism

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