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Love Generations


JOIN IN. SPEAK UP. ACT NOW.

The 50th Anniversary of The Summer of Love

#LoveGenerations

A Kontent Program For Airbnb

 

SCROLL DOWN

Love Generations


JOIN IN. SPEAK UP. ACT NOW.

The 50th Anniversary of The Summer of Love

#LoveGenerations

A Kontent Program For Airbnb

 

This year marks the 50th anniversary of The Summer of Love.  And the timing could not be better.

In the summer of 1967 over 100,000 young people converged in San Francisco’s Haight-Ashbury for what has become known as The Summer of Love.

Hippies. Flower children. Freaks. Peaceniks. The Love Generation. We now know these free thinkers as the counterculture, and they’re responsible for one of the 20th century’s most transformative cultural movements.

The Summer of Love was more then drugs, free love and rock ‘n’ roll. It was the awakening of a generation of activists who stood up against the establishment and fought for the environment, equality and peace.

Now more then ever America needs a good dose of The Summer of Love. 

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power to the people


power to the people


Déjà vu.  America 2017 is not so different from America 1967.

Once again it’s time for all modern Hippies to wear a flower in their hair and head to San Francisco. This is where they belong to connect, share and experience the cosmic, magical, mind expanding city where modern activism was born.  

Kontent Films salutes Airbnb for being a true San Francisco activist and getting the celebration started by taking a stand against the establishment with #weaccept.  A bold counterculture move that all Hippies can get behind. 

Let’s jump on this opportunity to continue the fight by harnessing the energy of the 50th anniversay celebration and the momentum of #weaccept to amplify the millions of voices that are already raised.  

Together, we’ll make this the summer that ‘Love Generations’ unite to make a difference.

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come together


come together


“Love Generations” is a series of videos that brings together generations to celebrate the cultural and social influences of The Summer of Love.

What threads of influence did the counterculture have on the social, political and creative movements of today?  This series of short videos pairs up San Francisco locals with individuals from around the world to participate in The Summer of Love by exploring, and taking part in, the current climate of activism.

Together, they’ll work on a project to commemorate the spirit of the counterculture movement – with a modern twist. The two of them sharing something in common like art, music or the environment (to name a few) that will be the central theme for the project they take on.  

Where do we go from here?  While working, they’ll share their stories and thoughts on the social and political climates and leave the viewer with some tips and guidance for being an activist in their own communities.  

It’s time that people shared their passions with the world to create the change they want to see.

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hippie modernism


hippie modernism


The Projects

The projects will be a mashup of generations, putting a modern twist on the activities of the counterculture movement.

1. PEOPLE HAVE THE POWER - (Series Set Up)

Series introduction is a call to action. A filmmaker teams up with an author to make a short film about the counterculture influence on (local) activism today. By juxtaposing 1967 to 2017 the storyline will draw parrellels between then and now.  History repeats itself – let’s get it right this time!

2. GET ON THE BUS - ART

A Fillmore era poster artist joins forces with a graffiti artist. Together they paint a wall on Haight Street with a message for the masses. On the wall is an outline of Ken Kesey’s bus ‘Further’ for them to fill with art and slogans. Alt: they paint a real school bus.

3. MOTHER KNOWS BEST - ORGANIC FOOD

An organic farmer and a young chef rehab a neglected community garden to feed the local community. Together they cook up a resolution to assist food-challenged families in SF. 

4. GREEN IS CLEAN - SUSTAINABILITY

A sustainable architect and an artist design and build an energy producing sculpture that would make any ‘off the grid’ Hippie proud. The artwork is on display during the summer.

5. HIPPY SOUL - MUSIC

A poet and hip hop / rap musician mashup words and rhymes. Together they explore the role music plays in getting the message out. Musical activism is alive and thriving.

6. GO WITH THE FLOW - CONSERVATION

A city planner takes a ride with a bike transportation advocate. Together they organize a bike parade in Golden Gate Park to promote alternative transportation. Maybe participants have to dress up as Hippies.

7. ALL TOGETHER NOW - POLITICS

An equal rights activist and a young social media creative work together to create an awareness campaign for LBGT equal rights.  The protest march gets a hit of social media.

Casting

To host the projects we’ll cast SF locals who are knowledgable about local activism and have expertise related to the project. To join them we'll find diverse individuals from around the world who are voicing their opinions and fighting for what is right.

The projects could also be executed by groups, led by two experts. Groups would be complied from applicants on the Airbnb site. 

Local experts with social cache will be sourced.  

Locations

We will use locations in and around the Haight-Ashbury neighborhood and Golden Gate Park. 

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it’s a real trip


it’s a real trip


Brand Role

A real trip. A real experience. The intent of the “Love Generations” series is to be an authentic extension of Airbnb’s ‘Experiences’ and ‘Social Impact’ programs. Presented as video stories, the series invites all to have a local experience in San Francisco during this timely occassion. And serves as a recruitment program to inspire individuals to create and host a local experience.     

Social Interaction

New York, London, Tokyo. Take part in the celebration wherever you are by posting your photo on the scrolling panoramic of Hippie Hill using #lovegenerations. Be there and let your freak flag fly for all to see. 

If I were a Hippie, I’d __________. Share your voice, start your movement, by releasing your inner-activist using the Love Generations placard maker to rally your friends and tell the establishment how you’d make the world a better place. 

The program will have a call to action to host, or take part in, a local Airbnb Social Impact experience.  

Activation

Sweepstakes — enter to win a trip to San Francisco to take part in a number of Airbnb curated Summer of Love experiences and a social impact projects, and mellow out in the Airbnb Haight-Ashbury Hippie House. 

Distribution

We will work with the Airbnb brand team to develop a media and content distribution plan. 

Budget

A ballpark estimate: $50K - 70K per video based on storyline complexity. We recommend producing 4 - 6 videos (storylines) to realize the program potential. 

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we are experienced


we are experienced


Airbnb and Love Generations, groovy man. 

Being San Francisco natives (and activists), we are pretty psyched about the approaching 50th Anniversary and the potential to link it with the current happenings of today. 

We created “Love Generations” to be that link. Concieved with the goal to bring all generations, ethnicities, and genders together to celebrate and continue the movement started by the counterculture. 

And we could think of no brand more perfect than Airbnb to join us to take part in the festivities and be the catalyst for waking the inner-activist in all generations.

We think this is a groovy idea for you and will follow up to talk it through (and we promise not to use too much 60's lingo).

Peace. Stay cool.

Ron and Mark

 
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get on the bus


get on the bus


About Kontent Films

We are a San Francisco based creative and production studio that makes films, TV shows, and branded content programs that invite audience participation.

Our diverse kollective of talent includes directors, producers, writers, designers and strategists (many of whom are award-winning advertising and marketing expats). Our work has screened worldwide and garnered its fair share of recognition.

Our mission as storytellers is to connect people with the ideas and beliefs that they find meaningful. Yes, we know, it's a little hippy dippy, but true to who we are, and important for these times.

 

Selected Kontent Work 

"You're either on the bus or off the bus," Ken Kesey would tell his Merry Pranksters on the great bus trip. Well, we're on the bus. Take a look at some of our projects that have the same vibe as the Love Generations program. 

Redford Center Art Of Activism

Ford American Idol Integrations