Idols Go Social: American Idol Integration Season 14

For Ford's 2015 America Idol integrations the Idols were paired up with social influencers to create unique content to be featured during the American Idol broadcast. Ron worked with the creatives at Team Detroit’s Branded Content group to create and produce a series of creative partnerships between the Idols and some very popular and interesting creators like Vine's Zach King, Snapchatter Shonduras and YouTube scientist Destin Sandlin.

FORMAT: TV Show Integrations  AGENCY: GTB ECDs Eric McCellan, Carl Spresser PRODUCTION CO: Radical Media