Idol Fiesta Movement: American Idol Integration Season 12
Our good friends at Team Detroit pulled Ron into join the creative team to integrate their massively successful social program ‘The Ford Fiesta Movement’ into Ford’s sponsorship of American Idol season twelve. Together they created eight Fiesta Missions for the American Idol cast to take on – one video a week for eight weeks. The videos played in-show during the finals rounds of the competition. The integration was a smash success both on and offline.
FORMAT: Eight In-show Videos AGENCY: GTB ECDs Eric McCellan, Carl Spresser