Brand Role

The Summer of Love and the Levi’s brand are San Francisco icons – Levi’s was there on Hippie Hill when it was all happening. 

Levi’s and the counterculture share the goal of giving back and believe that small actions can lead to big change. This video series reveals that authentic connection and reflects the thinking behind the Levi’s new Summer of Love collection – iconic re-creations of the past.

“Love Generations” with Levi’s will be an authentic tribute to The Summer of Love and an inspiration to young generations to keep making the world a better place. 

Social Interaction

New York, London, Tokyo. Take part in the celebration wherever you are by using the Levi’s Summer of Love Collection app to dress up like a Hippie and use #1967yourself to post your photo on the scrolling panoramic of Hippie Hill at levis.com. Be there and let your freak flag fly…while looking hip.

If I were a Hippie, I’d __________. Start your own movement by releasing your inner activist using the Love Generations placard maker to rally your friends and tell the establishment how you’d make the world a better place. 

Fillmore Concert Poster selfie-maker. Select art from the Levi’s Vintage Art Shop, inpired by the legendary Fillmore Auditorium free concert posters, and create your hippie-delic selfie.

Activation

Sweepstakes – enter to win a trip to attend the Summer of Love event and a complete Levi’s Summer of Love Collection wardrobe.

Distribution

We will work with the Levi’s brand team to develop a media and content distribution plan. 

Budget

A ballpark estimate: $60K - 80K per video based on storyline complexity. We recommend producing 4 - 6 videos (storylines) to realize the program potential.