‘Idols Go Create’ is an opportunity for the Idols to have some fun and discover new talents. Each Sunday the Idols will travel to meet a noted creative social influencer who will have an engaging activity for them to take on. Working together, the Influencers and the Idols will create some surprising and entertaining social content.
FORMAT: Eight In-show Videos AGENCY: GTB ECD Carl Spresser
For Ford's 2015 America Idol integrations the Idols were paired up with social influencers to create unique content to be featured during the American Idol broadcast. Ron worked with the creatives at Team Detroit’s Branded Content group to create and produce a series of creative partnerships between the Idols and some very popular and interesting creators like Vine's Zach King, Snapchatter Shonduras and YouTube scientist Destin Sandlin.
FORMAT: American Idol TV show integrations AGENCY: GTB ECDs Eric McCellan, Carl Spresser
Team Detroit invited Ron back for another season of fast paced storytelling for American Idol 13. This year they sent the Idol Finalist on a series of road trips around LA prompting them to give the audience a peek into who they really are away from the rigors of the stage. A real collaborative effort to knock out eight videos in eight weeks. We tip our hats to the many talented creatives at Team Detroit and the total pros at Radical Media.
FORMAT: In-show video integrations AGENCY: GTB ECDs Eric McCellan, Carl Spresser
Our good friends at Team Detroit pulled Ron into join the creative team to integrate their massively successful social program ‘The Ford Fiesta Movement’ into Ford’s sponsorship of American Idol season twelve. Together they created eight Fiesta Missions for the American Idol cast to take on – one video a week for eight weeks. The videos played in-show during the finals rounds of the competition. The integration was a smash success both on and offline.
FORMAT: Eight In-show Videos AGENCY: GTB ECDs Eric McCellan, Carl Spresser