Recology: Better at the Bin

Better At The Bin

There was a disturbance in the force of recycling. China abruptly stopping taking the world’s recyclable waste materials. We don’t blame them. Recology’s solution is one to be applauded – let’s teach SF how to reduce the waste we create. Introducing “Better At The Bin'. We created an instructional marketing campaign to encourage and instruct residents to use their three garbage bins to their full land fill waste reducing capabilities. We enlisted Zero Waste practitioner and Recology customer, Kathryn Kellogg to lead the call to action. To start the conversation Kathryn hosts a video and demonstrates a few simple actions to rally Recology customers to step-up their recycling efforts.