MECHANICS BANK

I’m A Mechanic

Highlighting actual bank customers, they share the reasons they love the bank and chose it above all the other competitors. To the point where they consider themselves, “Mechanics”. With over 35 customer interviews, over 8 shoot days, we created 18 TV spots, 23 radio ads, plus photos for print and outdoor billboards, resulting in a 22% increase in brand awareness.

BRAND CAMPAIGN

Pilar Reber

Joe