AcademyHealth
The communications team at AcademyHealth came to us to produce three videos presenting the findings from a series of Zoom focus groups conducted around the country with low-income patients. The topic of discussion was how the healthcare industry can better serve their needs. The purpose for the videos was to provoke action from the AcademyHealth partner foundations and non-profits who work along with them to improve the healthcare system. Sounds pretty straightforward. Here’s the catch. They only had the rights to use the statements from the group respondents. Ok, we love a challenge.